GEO vs SEO: Similarities and Differences

SEO, AI Overviews (previously SGE) and GEO are the three organic search terms that we are hearing a lot about, but they serve different purposes and use different strategies.

SEO (Search Engine Optimisation): SEO is the traditional approach to ensuring your content ranks well on search engines like Google. The goal is to rank on search engine results pages (SERPs) when users search for related topics.

AI Overviews: AI Overviews are the AI-driven summaries directly at the top of search results (previously called SGE or Search Generative Experience). It provides users with quick overviews of information sourced from various web pages.

GEO (Generative Engine Optimisation): GEO takes optimisation further into the AI realm, focusing on referencing content within generative models like ChatGPT, Perplexity, and Claude. GEO is not just about search rankings; it’s about becoming a part of the AI’s knowledge base so your content is favoured during answer generation.