Capabilities

Shopify SEO Optimization Checklist Phase 1: Technical SEO Audit [ ] Site Speed [ ] Run your store through Google PageSpeed Insights. [ ] Compress all product and theme images. [ ] Review installed apps and remove any that are non-essential or slow down the site. [ ] Ensure your theme is lightweight and up-to-date. [ ] Enable lazy loading for images. [ ] Site Structure & Indexing [ ] Submit your sitemap.xml to Google Search Console. [ ] Check for crawl errors in Google Search Console. [ ] Ensure your site has a logical navigation structure (Homepage -> Collections -> Products). [ ] Implement breadcrumb navigation. [ ] Duplicate Content [ ] Verify that canonical tags are correctly implemented on product and collection pages. [ ] Use the robots.txt file to block indexing of non-essential pages (e.g., internal search results). [ ] Mobile-Friendliness [ ] Use Google's Mobile-Friendly Test to check your pages. [ ] Test the user experience on various mobile devices. Phase 2: On-Page SEO Implementation [ ] Keyword Research [ ] Identify primary and secondary keywords for your key product and collection pages. [ ] Analyze competitor keywords. [ ] Homepage Optimization [ ] Write a clear and compelling title tag and meta description. [ ] Collection Page Optimization [ ] Write unique title tags and meta descriptions for each collection. [ ] Add descriptive text to your collection pages. [ ] Product Page Optimization [ ] Write unique, keyword-optimized product titles. [ ] Craft detailed and persuasive product descriptions. [ ] Use a proper heading structure (H1 for title, H2s for subheadings). [ ] Optimize all product images with descriptive filenames and alt text. [ ] Blog Content [ ] Create a content calendar based on keyword research. [ ] Write high-quality blog posts that are helpful to your target audience. [ ] Include internal links to your product and collection pages within your blog posts. Phase 3: Off-Page SEO & Authority Building [ ] Link Building [ ] Identify relevant blogs and publications for guest posting. [ ] Reach out to influencers for product reviews. [ ] Set up alerts for brand mentions and request links where appropriate. [ ] Social Media [ ] Ensure your social media profiles are complete and link back to your store. [ ] Share your content and products regularly. [ ] Customer Reviews [ ] Implement a strategy to encourage customer reviews on your product pages. Phase 4: Advanced & Ongoing Tasks [ ] Schema Markup [ ] Ensure product schema is correctly implemented. [ ] Add breadcrumb and FAQ schema where appropriate. [ ] International SEO (if applicable) [ ] Set up Shopify Markets for different regions. [ ] Ensure hreflang tags are correctly implemented. [ ] Regular Monitoring [ ] Monitor your keyword rankings. [ ] Regularly review your Google Search Console and Google Analytics data for insights.

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Shopify SEO Optimization Checklist | Traffic

Shopify SEO Optimization Checklist

Phase 1: Technical SEO Audit

Phase 2: On-Page SEO Implementation

Phase 3: Off-Page SEO & Authority Building

Phase 4: Advanced & Ongoing Tasks

Capabilities

Brands

Us

Other Agencies

Revenue Led

Conversion Rate Growth

Future Proof Traffic

Great Tech

Loyalty and Social

Trusted by

Country/region