Enabling your results in ChatGPT search

Chatgpt uses Bing.  Go to your bing tools.  Ensure you are performing.

Bing is the 2nd largest Search Engine with 3.88% share vs. Google at 89.66%.

In the AI chatbot search segment:

• Chat GPT is 59.7% (+8% growth/Q)
• Co-Pilot is 14.4% (6% growth/Q)
• Gemini is 13.5% (+5% growth/Q)
• Perplexity is 6.2% (+10% growth/Q)
• Claude 3.2% (+14% growth/Q)
• Deepseek .7% (+10% growth/Q)

*source https://docs.google.com/document/d/16olNAHWyxxY0DiIW-4Fp0FbFG5HR6CT-1g2C8IKNkjU/edit?usp=sharing

Quick Suggested Action Plan:

1) copy your top 3 or 4 deciles of Google campaigns into Bing.  There is a tool for this. Do Not copy all of your google campaigns.    Spend time making choices about what you don't want to migrate over.  Chances are you've got old legacy campaigns - that need to be archived.

2) 2X your spend on Bing, meaning spend 2 times more than fair share.  Bing is approximately 4% of category share, I would spend 8% of your mix here.

3) Download Bing webmaster tools, install Microsoft Clarity - complete all integrations with Google Analytics, and other data supply integrations.