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Growth Automated | Deep Digital Experience | Rahul Sharma

Rahul Sharma - Digital Stories

Driving growth and efficiency through strategic digital implementations.

Migrated 3 sites into 1, optimizing domains and SEO.
Established US operations with new 3PL and sourcing, expanding to Amazon.
Implemented Product Led Growth, automating core functionalities for:
- Inventory Planning, Retention, Merchandising, Customer Support, SMS, Email, Multi-brand, Upsell, Cross Sell, Post-purchase journeys.
Expanded social marketing across multiple markets and platforms (Google, Meta, Reddit, TikTok).
Managed numerous contractors and agencies.

Improving customer experience and operational efficiency through seamless integrations.

Led platform integration to Salesforce.com, enhancing uptime, activity tracking, and customer notifications.
Directed efforts to deflect inbound support calls through online resources.
Implemented a digital-first self-installation program.
Integrated and developed SMS touchpoints to reduce friction in the customer journey.

Building and refining digital experiences for enhanced user engagement.

Built and launched Anyplace TV (web, apps).
Managed UI/UX teams focusing on digital experiences (TV, web, apps).
Leveraged heuristic methodologies and analytics to improve digital buy flows for cable services.
Established a digital merchandising framework for content on Ignite TV.
Built and launched the MyWiFi customer-facing app for home WiFi management.

Driving content engagement and strategic partnerships through digital innovation.

Established a content calendar with integrated merchandising and marketing for omni-channel sell-through - with all major studios and content providers.
Introduced browser technology into STBs to improve performance and function
Integrated promotions with Netflix (digital integration).

Achieving market leadership through strategic omni channel marketing campaigns.

Ran quarterly wireless campaigns for the Rogers brand, achieving market-leading acquisitions with integrated media strategies (social, search, SEO, SMS).
Led marketing for Chatr, improving core KPIs and establishing digital-focused Customer Base Management (CBM).
Managed end-to-end consumer-facing systems integration.

Developing innovative startup concepts with digital at the core.

Mobile Application (R11.FM): Developed a local digital radio service prototype (internet radio, local content, premium radio).
Ecommerce: Built a Shopify mobile accessories store prototype, validating order-to-cash.
Consulted to Bell Canada with On Demand video product development and strategy across all platforms - in home, on phone, or from space.

Driving sales and digital distribution in North America.

Served as VP of North America, overseeing sales, marketing, distribution, channels, digital, and e-commerce.
Implemented a new website with Google and Salesforce integration, building digital distribution on platforms like Amazon.
Developed custom bespoke ecommerce platform.

Pioneering on-demand digital content delivery.

Led the team that built and launched Shaw On Demand with web ordering integration, resulting in the most profitable launch in Canada.
Led digital TV product

Building a strong online gaming community. Building Xbox.ca.

Built and launched Xbox.ca, launched Xbox Live, and established strong engagement between the online gaming service and website.

Product managing digital marketing tools for small business

Product managed digital marketing tools, including email list building and search optimization.

Establishing a foothold in eCRM with a human-assisted search engine.

Responsible for a human-assisted search engine and establishing a foothold in the eCRM market during the early days of search.

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