Capabilities

Led by Rahul Sharma, and a small team of contractors.

Traffic, Conversion, and AOV

Revenue Acceleration

Full Stack Marketing

Omni Channel

Growth and Customer Marketing

Loyalty

Customer Lifecycle Management

Service and Experience Design

User Journey

Service and Experience Design

UX Design

Profit Growth

Ecommerce Optimization

News

Traffic Blog

Digital Enablement

Cross Sector Leadership

Small Fidelity Services

Driving growth and efficiency through strategic digital implementations.

Shoresy, Letterkenny, Gus n Bruno

Rogers

Improving customer experience and operational efficiency through seamless integrations.

Development and Readiness

Rogers

Building and refining digital experiences for enhanced user engagement.

Product Experience

Rogers

Driving content engagement and strategic partnerships through digital innovation.

Product Management

Rogers

Achieving market leadership through strategic omni channel marketing campaigns.

Wireless Marketing - Rogers and Chatr

Small Fidelity Devices

Developing innovative startup concepts with digital at the core.

Bell Product Development, Shopify prototype, internet radio

Freeplay

Driving sales and digital distribution in North America.

Omni channel sales and marketing, ecommerce including Amazon

Shaw Communications

Pioneering on-demand digital content delivery.

Product

Microsoft

Building a strong online gaming community.  Building Xbox.ca.

Xbox and bCentral (online business services)

Webhelp

Establishing a foothold in eCRM with a human-assisted search engine.

Web 1.0 Search Engine

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Small Fidelity Services

  • Migrated 3 sites into 1, optimizing domains and SEO.
  • Established US operations with new 3PL and sourcing, expanding to Amazon.
  • Implemented Product Led Growth, automating core functionalities for:
  • Expanded social marketing across multiple markets and platforms (Google, Meta, Reddit, TikTok).
  • Managed numerous contractors and agencies.

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Rogers

Led platform integration to Salesforce.com, enhancing uptime, activity tracking, and customer notifications.

  • Directed efforts to deflect inbound support calls through online resources.
  • Implemented a digital-first self-installation program.
  • Integrated and developed SMS touchpoints to reduce friction in the customer journey.

Rogers

Built and launched Anyplace TV (web, apps).

  • Managed UI/UX teams focusing on digital experiences (TV, web, apps).
  • Leveraged heuristic methodologies and analytics to improve digital buy flows for cable services.
  • Established a digital merchandising framework for content on Ignite TV.
  • Built and launched the MyWiFi customer-facing app for home WiFi management.

Rogers

  • Established a content calendar with integrated merchandising and marketing for omni-channel sell-through - with all major studios and content providers.
  • Introduced browser technology into STBs to improve performance and function
  • Integrated promotions with Netflix (digital integration).

Rogers

  • Ran quarterly wireless campaigns for the Rogers brand, achieving market-leading acquisitions with integrated media strategies (social, search, SEO, SMS).
  • Led marketing for Chatr, improving core KPIs and establishing digital-focused Customer Base Management (CBM). 
  • Managed end-to-end consumer-facing systems integration.

Small Fidelity Devices

  • Mobile Application (R11.FM): Developed a local digital radio service prototype (internet radio, local content, premium radio).
  • Ecommerce: Built a Shopify mobile accessories store prototype, validating order-to-cash.
  • Consulted to Bell Canada with On Demand video product development and strategy across all platforms - in home, on phone, or from space.

Freeplay

  • Served as VP of North America, overseeing sales, marketing, distribution, channels, digital, and e-commerce.
  • Implemented a new website with Google and Salesforce integration, building digital distribution on platforms like Amazon.
  • Developed custom bespoke ecommerce platform.

Shaw Communications

  • Led the team that built and launched Shaw On Demand with web ordering integration, resulting in the most profitable launch in Canada.
  • Led digital TV product

Microsoft

Xbox

  • Built and launched Xbox.ca, launched Xbox Live, and established strong engagement between the online gaming service and website.

bCentral (SaaS)

Product managing digital marketing tools for small business

  • Product managed digital marketing tools, including email list building and search optimization.

Webhelp

  • Responsible for a human-assisted search engine and establishing a foothold in the eCRM market during the early days of search.
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