From November 22 to December 24 - Growth Automated led the expansion of the e-commerce capabilities and team at New Metric Media.

Promoting Merchandise from Award Winning Scripted Comedy Television Programming, Letterkenny and Shoresy. Launched Gus n Bruno Whisky in 34 US States.

Results

Achieved 3x revenue growth within 24 months through strategic ecommerce planning and execution. 

Developed and implemented a Product-Led Growth strategy, aligning platform investments with revenue growth and focusing on 5-star customer experiences. 

Designed and automated key functionalities for inventory planning, retention, merchandising, customer support, SMS, email, multi-brand, upsell, cross-sell, and post-purchase journeys. 

Expanded US operations, including establishing 3PL and sourcing partnerships, and integrated Amazon and Print-on-Demand sales channels. 

Scaled social marketing across multiple platforms (Google, Meta, Reddit, TikTok), managing data supply chains and analytics. 

Managed global contractor and agency teams, utilizing Agile methodologies. 

Implemented customer journey-based design, optimizing pre-order to post-purchase flows for enhanced best in class customer experience and high ROI. 

Increased marketing automation flows to 40%+ of revenue. 

Achieved a 41% customer service automation rate in Q4 and a record 13.44% conversion rate. 

Increased Customer base by 4x.  Doubled share of repeat customers.  Achieved best high 4.91 store rating.