A real brand.
Built in public.
Bad Dog Supply Co. is a founder-owned brand — the same AEO, schema and conversion playbook Growth Automated runs for clients, run on a real store from zero. No deck. Receipts.
Toronto calls them dangerous.
We call them ours.
Bad Dog isn't a client account. It's our founder's own brand — his money, his dog, his name on the paperwork — built with the Growth Automated playbook, in the open.
The hook is a real fight. Toronto Animal Services issues "dangerous dog" tags and lifetime orders by breed and postal code. Bad Dog puts that tag on a shirt and gives it back. At least 1% of every sale — sales, not profit — comes off the top for the fight: lawyers and a petition taking on the City.
Honest version: it hasn't launched, and we don't know the economics yet. A dad with a day job got a store, a petition and a legal guide live in about a month — most of it built with AI. That's the experiment. Luna is the reason.
— Rahul, founder
Everything we sell — done to ourselves.
Every capability below is live on the store today. It's the clearest proof of what Growth Automated builds for clients.
AEO-native from line one
robots.txt inviting 14 named AI crawlers, an llms.txt site description, and a full JSON-LD graph — built to be cited by ChatGPT, Claude and Perplexity, not retrofitted later.
A hand-coded store
Predictive search, dedicated landing-page architecture, admin-driven navigation. No app sprawl, no agency lock-in — the same thing we hand clients.
A content-authority engine
The "Toronto File" — a city-scoped content system (news, products, issues, advocacy) that's extensible per city and topic. The moat for owning the AEO authority on dangerous-dog policy.
Voice, identity, material
"Bad Art for Dangerous Dogs," an identity system, and a two-leather design language — locked before a single product shipped.
The receipts.
We build in public.
The same AEO, schema and conversion playbook we run for clients, run on a real store from zero. Newest first.
The release stream
newest firstVolunteer Lawyer.
Taking on the City for dogs takes a lawyer. We're looking for one to work the dangerous-dog file pro bono — a real path off a lifetime order, and a test of whether the City can put your postal code on a map. No court has ruled on either yet.
You'd be employee #5 — after a dad with a day job, two kids who pick the colours, and a dog named Luna. The pay is terrible. The cause is not.
See the store.
Bad Dog launches Nov 13. Get on the list before the City does.