We start by looking at your overall Business Strategy and results. We look at your core KPIs: Revenue, Average Order Value, Margin, Traffic, Conversion Rate, and vectors. Ideally this is done through a Business and Strategy Audit.

We will look at your full stack marketing mix, price, promotions, distribution, channels, packaging, product, and core customer KPIs.

In a crowded marketplace, being "very good" is not enough. You need to be remarkable.

Your "Why" should be:

• Distinct
  (not just better - but different in a meaningful way)

• Authentic (based on truth, not marketing spin)

• Compelling (something your audience will care deeply about)

A Differentiated Brand and Value Proposition help enable Growth.

The stronger your Brand's Why, the better pricing leverage you have and the higher return on marketing investment (eg. ROMI or ROAS) you will earn.

Designing segments is the translation of the Marketing Strategy into an actionable, measurable, target group. In a world with increasing AI being used by the big advertising platforms - it is imperative to feed the eco-system with SMART Segments which drive the intended growth in customer lifetime value.

Segments are fed from a platform like Klaviyo outward to other integrated platforms to maximize customer acquisition, and re-marketing efforts.

Growth Automated specializes in leveraging Segmentation to maximize all aspects of your marketing mix resulting in sustainable Revenue Growth.

1. Traffic | Future Proof | Customer Acquisition & Targeted Advertising
2. Email & SMS | Customer Lifecycle & Retention Marketing
3. Conversion Rate Optimization (CRO) & Revenue Growth (AOV)

1. Discovery

2. Cart & Checkout

3. Merchandising
   

4. Revenue Consulting | BFCM & Q4 Planning

5. Store Backup - Shopify App Integration – Theme Updates