Rahul Sharma | Interactive Resume: eCommerce Consulting

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Digital Commerce Executive

Ecommerce P&L Leadership
& AI-Driven Product Innovation

25 years building ecommerce, product, and marketing organizations across telecom, technology, entertainment, and CPG. From running a consumer search portal in 2000 to driving 4x DTC growth today. Ready to enable Knix's digital potential.

I'm a single dad of three, and when my daughter needed swimwear, the mom network educated me fast. The recommendation came unanimous—no qualifiers, no alternatives. "Just get Knix." That kind of organic advocacy isn't built by marketing. It's earned by making products that actually work for real bodies and real lives. My daughter's a convert. I'm a believer in what you've built.

Impact Dashboard

Measurable results across digital product, conversion optimization, and P&L management.

4×
DTC Revenue Growth
Delivered in 24 months via Shopify ecommerce consultancy
13.4%
Peak Conversion Rate
Through systematic CRO and journey-based design
$70M+
Cost Reduction Delivered
Structural savings via digital transformation at Rogers
1M+
Customers Acquired
As Director, Wireless Marketing at Rogers
#1
Global Market Share
Xbox Canada—first Western market to tie Sony

Core Competencies

A balanced skill set spanning digital product, UX, P&L ownership, and AI innovation—tailored for the VP Ecommerce role.

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Digital P&L Ownership

Full accountability for revenue, margin, CVR, AOV. Managed $100M+ video ARPU at Shaw, $100M+ Xbox revenue at Microsoft.

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Site Merchandising & CRO

Journey-based design from pre-order to post-purchase. Marketing flows driving 40%+ of revenue. 13.4% peak CVR.

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AI & LLM Integration

Ran consumer search portal at Webhelp (2000). Now building Answer Engine Optimization practices for AI discovery.

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Amazon & Marketplace

Expanded DTC client to Amazon and print-on-demand. Set up US operations with new 3PL and sourcing.

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Forecasting & Operations

Active in S&OP at Rogers across demand, inventory, and execution. Built Product Led Growth tying platform investments to revenue.

Your Competitive Edge

Answer Engine Optimization:
The Future of Product Discovery

When someone asks ChatGPT, Perplexity, or Google's AI Overview "What's the best leak-proof underwear?" or "What swimwear is best for postpartum?"—Knix should own those answers. I can make that happen.

Search Pioneer

Director, Consumer Marketing at Webhelp (2000-2001). Ran a consumer search portal with multiple revenue streams—SEO, e-commerce tools, search engine optimization before the playbook existed.

Current Practice

Building AEO frameworks that help DTC brands win visibility in ChatGPT, Perplexity, and AI Overviews. The discovery layer is shifting—fast.

Why It Matters Now

Brands that optimize for AI search today will have compounding advantages. Knix is at an inflection point. The timing is perfect.

Career Path

Click any role to explore responsibilities and achievements in detail.

Education & Development

Continuous learning across strategy, negotiation, and agile product management.

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University of Saskatchewan

Bachelor of Commerce, Marketing

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MIT Sloan

Executive Certificate, Strategy & Innovation (2019)

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Harvard Law School

Negotiation & Leadership (2015)

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SAFe Agile Certified

Product Owner/Product Manager (2018-2019)

Rahul Sharma Deep Dive

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