Enabling your search engine results in Google organic search | EEAT
Share
Google looks for these attributes in order to rank in a framework called EEAT:
Framework |
Key Aspects |
Demonstration |
Experience |
highlights the importance of having direct, real-world involvement with the topic. This means content creators should demonstrate firsthand knowledge. |
providing personal case studies, including original photos or videos, and featuring user-generated content like testimonials can be effective. |
Expertise |
focuses on the author's skills, knowledge, and credentials in their field. This is particularly vital for topics that could impact someone's well-being. |
highlighting professional qualifications, citing credible sources, and contributing to reputable publications are good strategies |
Authoritativeness |
refers to the content creator or website's reputation and recognition as a credible source within their industry. |
can involve earning backlinks from trusted websites and establishing a strong online reputation. |
Trust |
is considered the most critical element, encompassing the accuracy, reliability, and transparency of the content and the website. |
ensuring website security, providing clear contact information, and maintaining transparent policies contribute to **Trustworthiness**. |
*Source: https://docs.google.com/document/d/13dsd-Z4uVN9OsH024_2c3l0_XsE8xR_U-M4SEpK4igc/edit?usp=sharing