Enabling your search engine results in Google organic search | EEAT

Google looks for these attributes in order to rank in a framework called EEAT:

Framework

Key Aspects

Demonstration

Experience

 highlights the importance of having direct, real-world involvement with the topic. This means content creators should demonstrate firsthand knowledge.

providing personal case studies, including original photos or videos, and featuring user-generated content like testimonials can be effective.

Expertise

focuses on the author's skills, knowledge, and credentials in their field. This is particularly vital for topics that could impact someone's well-being.

highlighting professional qualifications, citing credible sources, and contributing to reputable publications are good strategies

Authoritativeness

refers to the content creator or website's reputation and recognition as a credible source within their industry.

can involve earning backlinks from trusted websites and establishing a strong online reputation.

Trust

 is considered the most critical element, encompassing the accuracy, reliability, and transparency of the content and the website.

ensuring website security, providing clear contact information, and maintaining transparent policies contribute to **Trustworthiness**.

 

*Source: https://docs.google.com/document/d/13dsd-Z4uVN9OsH024_2c3l0_XsE8xR_U-M4SEpK4igc/edit?usp=sharing

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