What is SEO? or Search Engine Optimization?

Search Engine Optimization, or SEO, is the strategic practice of enhancing a website's content, technical structure, and online visibility to achieve higher rankings in organic (non-paid) search engine results pages (SERPs) for relevant user queries. The fundamental goal is to attract free, natural, and qualified traffic from search engines like Google and Bing. It involves optimizing various elements of a website so that search engines can better understand its content and deem it valuable and authoritative for searchers. 

Unlike paid advertising, which requires ongoing expenditure, organic traffic driven by SEO can provide a continuous stream of potential customers, growing sustainably as optimization efforts mature. Furthermore, strong SEO performance builds brand awareness , establishes credibility and authority within a niche , and is crucial for standing out in crowded online marketplaces.